Another example of how personalization, something typically associated with portal or qualitative data, can be used to make the delivery of quantitative data more effective.

…seamlessly integrate islands of data while eliminating traditionally labor-intensive efforts to find the right bit of information to truly understand what business decisions must be made. “We’re trying to provide our business people with information at their fingertips. We want to get out of the business of doing repetitive things,” said Balter. “We’re trying to personalize [business intelligence], so instead of them having to weed through every report, they’ll have different responsibilities within their department. [Brian Fonseca, InfoWorld]