Good blurb on the need to bring quantitative and qualitative together in support of better corporate performance. One technology to help make this happen from a user interface perspective is the portal. Other components include data warehouse, OLAP, and enterprise content management (unstructured data warehouse).
Henry Morris of research group IDC says that business intelligence of the variety delivered by CleverPath should be integrated with business processes for greatest efficiency. “If you were running a marketing campaign, you would … track the results of delivering messages to your customers, then you would analyze the results; the collaborative part would be that you would possibly make some adjustments in the way you ran the campaign,” he says, giving an example. Morris adds that a purchasing agent could also use business intelligence to analyze supplier performance, and, on that basis, enter into negotiations with suppliers, potentially via portals.