ECM? Actually, they mostly want WCM
Tony Byrne reports on the results of a recent poll on content management, conducted by AIIM at their recent seminar series. Some interesting results:
The ECM industry’s major trade association (and all-around cheerleader), AIIM, recently polled 333 end-user attendees at its CMS seminar series. AIIM uncovered a lot of interesting data. Not surprisingly, Records Management remains paramount in the face of serious compliance challenges. But for those technology buyers seeking foremost to achieve cost savings and greater customer value, web content management rises nearly to the top of their wishlists.