Funny name, serious software?

Hot Banana Launches Hot Banana v5.0, Web Content Management. Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, today announced the launch of Hot Banana 5, a significant version improvement with many new and innovative features…. [cmswire]

I know nothing of this software. It could be the greatest WCM solution on the face of the Earth. But, holy cow, what kind of name is ‘Hot Banana’? I just can’t see Gartner saying, “Hot Banana has slipped into the Magic Quadrant,” or someone standing in front of a CIO talking about how Hot Banana is going to become mission critical.